List of Indian Laptop Companies & Brands

There are only three Laptop companies & Brands from India. There are more than 65 Desktop and Laptop brands available worldwide. The simple conclusion is that we are nowhere in Computer and Laptops manufacturing. The complete list of India Laptop Companies and brands in India is given as below.

1. Wipro Technologies

2. HCL

3. Zenith

Currently Wipro, HCL or Zenith, no one is active in India to compete with International brands.

1. Wipro Laptops

Company: Wipro Technologies

Company Started in: 1945

Laptops Launched in: 2001

Products: Ego Series

Status: Not active in laptop production and sales

Website: Visit

2. HCL

Company: HCL Technologies

Started in: 1991

Current Status: Products Available but very less or almost zero presence in actual market

Products: All types of laptops

Website: Visit

3. Zenith

Few years back, Zenith was the Second largest personal computer manufacturer in India.

Company Name: Zenith Infotech

Also Known as Zenith Computers India

Tagline: Always On

Products: Desktops and Laptops

Started in: 1980

Website: Link 1: Visit

Link 2: Visit

Top 10 Laptop Brands in India 2014

If you are looking for the best Laptop brand in India for year 2014, then you are at the right place. We have done research to find out Top 10 Laptop brands in India. We have considered some important factors while selecting best brand such as Brand Value, Brand Loyalty, Brand Equity, Market Share, Quality of the laptops, Value for money offered, innovations and variety of product. We hope this list will help you get better Idea about top brands. We have also referred many documents and researches to conclude this list.

1. Apple

No doubt, Apple is the best Laptop brand in India. Apple stands ahead of all other brand for their brand Equity, Brand Awareness, Brand Value amd even for brand loyalty. Apple offers high quality products with lots of features, free OS upgrades, latest hardware configurations, beautiful, innovative and slim product design and the most important thing is battery backup of 10 hours.

By considering all these factors, we have decided to rank Apple at the top position top in our top 10 laptops ranking of 2014.

Popular Product Range: Apple MacBook Air, Apple iPad, Apple iPhone

(+) 

Brand Equity

Brand Awareness

Build Quality

Great Battery Backup

Elegant Design

Lightweight and Slim Products

Great OS

(-) 

High Price

Less Product range

2. Lenovo

Apple is not for everyone. if you are looking for best quality Windows laptops then you can think about Lenovo. You will get Value for Money. Lenovo offers great variety of products with various configurations. Lenovo has good quality and innovative products.

(+)

Brand Equity

Brand Awareness

Wide range of Products

Good Build Quality

Good Tech Support

Innovative Products

(-)

None

3. HP

HP is the top selling and most trusted brand in the world. They offers variety of products in India from the Range of Rs. 15,000.

(+)

Trusted brand worldwide

Brand Equity

Brand Awareness

Tech Support

Wide Range of Products

Value for Money

Damage Protection on some Models (for 1 Year)

Online Brand store

4. Dell

Initially Dell was the most trusted and popular brand in India. Now Apple, HP and Lenovo are becoming more popular brands in India. Design, Product Variety and support can create the same trust in India again.

(+)

Brand Awareness

Brand Equity

Build Quality

Online Store

On site Warranty

(-)

Design

Product Range

5. Sony

Sony is the top brand in India well known for Mobiles, Television and Laptops. Sony has great Brand Awareness and Brand Value, Brand Equity in India but lacks to deliver value for money.

(+)

Great Brand Equity

Great Brand Awareness

Design

Tech Support

(-)

Price

Build Quality

Innovations

6. Samsung

The leading Mobile, Refrigerator, Washing Machine brand Samsung also offers Laptops and Tablets in India. Samsung has good product range at affordable price.

(+)

Brand Awareness

Design

Pricing Strategy

Lightweight products

(-)

Good Brand Equity for Mobile Phones and Washing Machines but not for Laptops

Tech Support

7. Acer

Acer is another good Brand for laptops in India. Acer offers wide range of Laptops at affordable price.

(+)

Wide range of Products

Brand Awareness

Pricing

Features

(-)

Less Brand Equity

Need to create trust

Battery Life

8. Asus

Asus is well known PC Hardware manufacturer in the world. Asus offers wide range of Laptops and Tablets in India. Now this company is trying to create brand name In India. The product quality, Service and Product variety are the strengths of Asus.

Strengths

Tech Support

Innovation

Product Design

Value for Money

Product Range

Weakness

Brand Equity*

Brand Awareness**

Opportunities

Proper Promotion Mix – Advertisement, offers etc. can create customer awareness

Company can offers less price products for example Rs. 15,000 to 20,000 range

9. Toshiba

Toshiba is Japanese company trying to establish their computer and laptop brand in India. Awareness about this brand is Good in India but lacks in Brand Equity. Product design and Proper Advertisement are the two important points company should consider seriously.

10. Gateway

This Laptop brand is almost unknown to Indians but their product quality is really worth buying. This is an American Hardware Company acquired by Acer in 2007. The problem is with the proper branding and advertisement in India. It stands at the 10th position in our Ranking.

Brand Equity*: Poor

Brand Awareness**: Poor

Innovation: Poor

Product Design: Average

Product Range: Poor

Tech Support: Good

Value for Money: Good

Overall Brand Rating: Average

Terms Used

*Brand Equity: refers to the importance of the brand to a customer of the company

**Brand Awareness: Extent to which a brand is recognized by potential customers